Two recent books: Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug and Think by Michael R. LeGault offer a different perspective on our modern culture. In Think, LeGault claims that our culture of image and instant gratification, fed by reality shows computer games, has rendered curiosity of the mind and spirit all but dead. He asserts that now is the time to think and that we need smart teachers, students and leaders (and so many other people) who are willing to think to save our society.

In Don’t Make Me Think, Krug accepts this sober reality that we are a society that does not think and instead of offering suggestions on improving society he is purely practical and suggests that when we design web pages we have to take into account that our user does not think.